Ethnography

There are two approaches to research: one is to build up previous research, and the other is to abandon preconceptions and closely follow and analyse the subject, the latter being known as ethnography. The latter is a method used in fieldwork such as ethnography and in the analysis of customer information in marketing.

One day I was reading a book on gaze, and I said to myself, "Oh, really?" I was so surprised that I wasn't sure whether I should ask the author about the basis for his/her answer. In the end, I found out that he was writing about the results of an ethnographic study, and that the difference in my perception was due to the difference in approach.

It seems natural, but when I read it in the form of an article or a book, I feel that one of them is wrong. How does this coexist?

I would like to be able to quickly distinguish between ethnography and ethnography. I will devote myself to it. I feel like there are other kinds of approaches.

In addition to ethnography, field research approaches include ethnomethodology.

●Ethnography: Looking at a subject from the outside and understanding the background of its behavior.

　　　　　　　The word "graphy" is derived from the Greek word "grapho (γράφω)," meaning "to write" or "to draw.

●Ethnomethodology: Interpret the order of a group by looking at it from within the subject (or as a member of a group of people, if it is a group of people).

　　　　　　　　   　Methodology" is derived from the Greek word "methodos (μέθοδος)," meaning "method" or "technique.

References:  Cognitive Interaction. By Kazuhiro Ueda, Yoshimasa Omoto, and Yugo Takeuchi, Ohmsha, 2022.  p.55